Esky: 70 Years Celebration
70 Years of Esky - Esky
The brief:
In 2022, Esky celebrated its 70-year anniversary. The brief was to make some noise about the brand and support with the launch of the Limited-Edition Retro Cooler.
What did we do?
Produced and directed a campaign content series to support the launch.
Working with the internal team, we negotiated a sponsorship partnership with City 2 Surf. This included race day activations to build brand awareness.
Created bespoke content to align with 70-year birthday and product launch.
Coleman: Content Shoot
The Brief:
The Coleman team tasked us with creating content that:
1/ Spoke to seasonal moments during the “off-peak” camp season
2/ Support with key products during this “off-peak” season
What we did?
We worked with the team to select and identify the correct product to feature in the shoot, create mood boards for content capturing and sourced all additional props for styling the shoot.
Women of the Well: Website Rebuild
Women of the Well - Website Rebuild
The Brief:
Women of the Well engaged us to support in reaching more people through their Women focused spiritual retreats. They tasked us with reworking the framework of their website, which had a simple structure that didn’t fully encapsulate all that the brand has to offer.
What we did?
We worked within the existing style of the website to build out the content and share the Women of the Well story. Prior to our work there was a limited FAQs section and no content that gave context to the retreats.
Coleman: Camp Cooking Series
Coleman - Camp cooking
The brief:
We were tasked to help drive conversation about the Coleman Camp Stove range to help launch a selection of new products launching as well as supporting the category during off-peak seasons.
What we did?
We created some bespoke recipe content with more unique, out of the box meal ideas for the campsite. We also partnered with creators to help support featuring the Coleman range.