Esky: 70 Years Celebration
The brief:
In 2022, Esky celebrated its 70-year anniversary. The brief was to make some noise about the brand and support with the launch of the Limited-Edition Retro Cooler.
What did we do?
Produced and directed a campaign content series to support the launch.
Working with the internal team, we negotiated a sponsorship partnership with City 2 Surf. This included race day activations to build brand awareness.
Created bespoke content to align with 70-year birthday and product launch.
